Marketing

Marketing 39′ shwetagurav McCain Foods is one of the world’s largest manufacturer Of frozen French fries and potato specialties, aut there’s more to McCain than just potatoes. Young ;amp; Tender 3aby Peas, Aromatic Thai Corn, Rising Crust Pizza, Veggie Burgers, Chinese Dumplings, Dim Sum, Old South Juice Concentrates, Cape Malay 3eef Curry, Chicken Wings, Jalapeno and Chili-cheese Nuggets, Chinese 33Q Pork, Onion Rings. _the list goes on and on. McCain has a menu selection for every course Of every rneaL we sell our products in more than 160 countries around the globe to both retail outlets and foodservice operators.

Being frozen fresh is an additional advantage of our product line. Freezing preserves nutrient value, frozen food Is safer than fresh or chilled as it inhibits bacterial growth and frozen food produces less waste – so more of our food can teed people rather than landfills. Foodservice: The McCain brand can be found in the most demanding kitchens. We supply quick-service restaurant chains. as well as casual and fine dining rooms, institutional and catering with quality frozen foods that meet the uncompromising specifications of our customers.

Retail: Our tasty. convenient foods appear on grocery shelves and on family menus lmost everywhere. Our products are prepared simply with wholesome ingredients made by good people who care about delivering quality in every box. every bag and every bite. MUMBAI: McCain Foods have launched their new television commercial featuring the company’S first brand ambassador Karisma Kapoor, The TVC has been conceptualised by Leo Burnett and produced by Whacky Films Company.

The campaign revolves around McCain’s new tagline, ]hatse banao, kuch tasty khao’ Which translates to ‘Quick, fun and tasty snacks made in a jiffyt The TVC opens With Karisma saying that earlier she was constantly worried about the doorbell ringing, as t would bring kids, family, friends and unexpected guests with their demands of tasty food in minutes. However, today when the door bell rings, she welcomes everybody with a smile. She walks into the kitchen and makes McCain snacks in Just ‘3mlnutes’ from ‘freezer-tc:-fryer’.

In last scene, Kansma is seen serving McCain snacks to her family. Everybody kicks into celebration mood after tasting the assortment ot tun snacks prepared by her within ‘3 minutes’. The TVC ends with her family member ask’ng ‘Bahar se mangwaya’ and Karisma smiles back saying. ‘nahin, ghar par McCain banaya???. McCain Foods India general manager marketing Gunjan Pandey said. ‘”We are a nation of food loving people and our love for food bonds us together. With this campaign, we wanted to capture the happiness. fun and joy which we feel when we indulge in good food”.

McCain Foods is giving away thousands of Caribbean-themed limited edition Wedges Sharing bowls as part of its Summer of Sharing promotion. The promotion aims to drive sales and repeat purchase. To obtain a bowl consumers simply need to collect two unique codes from any two McCain Wedges packs. The promotion, which will feature on around 4. 5 million packs of McCain Wedges, will be in store from 8 July 013 for approximately 12 weeks, with a heavy weight in-store and online support package during the key summer months of July and August.

The Wedges category is continuing to show strong growth, y-o-y value is up 15. 9% 1, with the activity building upon the huge success of last year’s promotion. The promotion is part of McCain Foods over-arching sharing strategy which aims to drive category growth by encouraging new sharing occasions for wedges, such as movie nights and barbecues. Mark Hodge, McCain Foods head of brand, said: “The consumer response to last year’s sharing bowl give-away was overwhelming and we’re expecting an even greater esponse this year.

The promotion provides a great added incentive for consumers to purchase McCain Wedges during the key summer BBQ period and throughout the rest of the year as consumers look to put the bowls to good use. The on-pack code mechanic will also ensure incremental sales and repeat purchase as consumers look to take advantage of a high value offer by purchasing multiple packs. The popular McCain Wedges range includes Lightly Spiced, Sea Salt and Black Pepper, and Mexican flavours as well as limited edition McCain Caribbean Wedges which launched earlier this year to capitalise on strong consumer demand for Caribbean flavours.

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