Newspaper, Modern Media
A newspaper is a publication, usually issued daily or weekly, containing current news, editorials, feature articles, and usually advertising. It usually is printed on relatively inexpensive, low-grade paper. By 2007, there were 6,580 daily newspapers in the world selling 395 million copies a day. (Plambeck Joseph. 2010). With the developing of televisions, the Internet and other new medias, newspapers, as a traditional media have to face a serious challenge and a cruel reality that newspapers have lose readers and get smaller circulation. Compared with newspapers, new media have many unusual characteristics and more attraction.
Newspapers have fallen behind new media in many fields, like timeliness, interesting and sensible. In early of 20th century, the invention of radio had changed situation that newspapers get a major scoop. In the 1950s, the invention of television made new media became the leader of media industry. At present, the developing of the Internet has widened the gap between new media and newspapers. In general, daily newspaper readers tend to be older on average than the general public, but the regular readership of some of the major national newspapers.
Consumers are shifting decisively to online information, especially the young, and are no longer yoked to the local daily newspapers. Televisions and the Interne could provide public a feeling of liveness, and this could not provide by newspapers. What looms now “is different from all other threats,” says Lauren Rich Fine, a Merrill Lynch & Co. analyst who has covered the industry since the 1980s. However, in less developed areas, like some African countries, they are now in a completely different situation.
Lacking modern technologies make newspapers still be the most important way that get information from outside. (Herman Wasserman P787). Some elders are still used to acquire information from newspapers. No matter what is introduced into the media system, the oldest of the Big Media still survives today. In spite of decade of doomsayers, newspapers prospered through many different kinds of media, such as radio, television, cable and the Internet. (Jon Fine. 2005)
The new and troubling reality for newspapers is that even if they excel as purveyors of information to ppreciative audiences, they still face tough business terrain. New media damage was quantified in a McKinsey & Co. reporter on online classified ads that bluntly talked about “price destruction”. Television and the Internet have more manifestation modes, flexible space and lower price for ads. Advertisers pay more attention on those new media but do not on newspapers. The Internet’s effect on help-wanted classifieds, the study found, cost newspapers $1. 9 billion in revenue between 1996 and 2004. Traditional newspaper industry has shown a weak trend over several years with tabloid papers keep increasing.
A tabloid is a newspaper with compact page size smaller than broadsheet, although there is no standard for the precise dimensions of the tabloid newspaper format. The term “tabloid journalism”, which, along with the use of large pictures, tends to emphasize topics such as sensational crime stories, astrology, celebrity gossip and TV is commonly associated with tabloid sized newspapers, though some respected newspapers such as The Independent and The Times are in tabloid format, and in the United Kingdom the size is used by nearly all local newspapers.
Be different from newspapers’ boring politics and delayed news, interesting is a major reason attracts public readers. At the same time, electric newspapers have become a new mode of acquiring information. Readers could use a smaller table PC acquire information by Wi-Fi. Not only Apple, but also Google and Amazon have launched their own product. This coincided roughly with widespread broad-band and Wi-Fi adoption, enabling painless perusal of endless free content. Companies like Sweden’s Knight Ridder and Tribune have published free newspapers to seize advertisement markets from low-cost and free classifieds online.
Lauren Rich Fine believes that holding share via ultra-low prices means, in bottom-line terms, which you lose from wining, substituting lower-margin for higher-margin business. Overall, with the wide use of technology in media, the newspaper’s influence seems to be not as strong as it used to be. Although there are still many people chose to obtain the information through newspapers, it is undeniable that newspapers no longer regarded as the best medium because of its weaknesses in modern society.